Since 1865, the Hearst family has raised cattle on 150,000 acres of rich sustainable native grasslands on California’s Central Coast.

At the Hearst Ranches it’s always been our practice to treat the animals with great care. Our cattle live a completely natural existence as foragers and grazers. Grazing enhances a complex and balanced mosaic of native grasslands, which in turn maintains the vigor and distribution of these habitats, ensuring a sustainable food system. Well-managed grazing is one of the primary reasons for the excellent condition of the coastal prairie and native grasslands along the inland terraces. It keeps cattle on the range, fertilizes the land naturally, sustains a seasonal rhythm to the ranches and produces a remarkable meat whose flavor is the authentic taste of the American West.

Moving Cattle in San Simeon

Hearst Ranch Beef is our signature product – 100% grass-fed and completely hormone-and-antibiotic free – produced since 1865 on the Hearst Ranches. Our cattle are always free-ranging and all-natural, raised on native rangeland and pastures on our two California Central Coast properties – the 83,000-acre Hearst Ranch in San Simeon and the 73,000-acre Jack Ranch in Cholame.