In the wine industry, the word terroir refers to the flavor imparted to the wine by the entirety of the property upon which the grapes are grown.


  • The terrain of the property
  • The weather, and all of the micro-climates on a property
  • The soil on the property
  • The water on the property
  • The varieties of the products being produced on the property

All of these factors contribute to the flavor of Hearst Ranch Beef.

“Our cattle literally eat the terroir, therefore, they are the ultimate expression of the terroir of our ranches.”