Aramark Beefs Up Anaheim Offerings
Rachel Wimberly — Tradeshow Week, 8/13/2009 3:22:00 PM

The Anaheim Convention Center recently purchased a herd of cattle for its food service provider, Aramark, from Hearst Ranch in San Simeon, Calif., the nation’s largest single-source supplier of free-range, all-natural, grass-fed and grass-finished beef.

According to ACC officials, the purchase of 75 cattle is a first among convention centers and is in line with the venue’s sustainability practices.

“This purchase is another example of how the ACC and Aramark continue to be sustainable practice trailblazers,” said Jim Tripp, Aramark general manager at the ACC.

He added, “We’re using a local supplier to reduce our carbon footprint, the cattle are raised in a sustainable environment consistent with the benchmarks that we’ve established and owning our own herd provides us greater control of the supply chain.”

According to ACC officials, the partnership with Hearst Ranch provides the ACC and Aramark with a supply of prime-cut beef products that will meet the demand of the center’s catering operation, while continuing to promote the use of natural and sustainable products.

Aramark’s chef at the center, Otis Huemmer, said, “The flavor profile surpasses the conventional products. The rich flavor content of the grass-fed and finished beef is unique and is very evident in grilled or roasted dishes.”

Sourcing live cattle, rather than purchasing specific cuts of beef, provides the center with greater cost-efficiency and availability because the herd is wholly owned by the Aramark operation at the ACC, according to venue officials.

Hearst Ranch will manage the center’s herd, made up of a mix of Hereford, Angus and Shorthorn breeds, part of a larger 1,000-head herd that grazes at the 80,000-acre San Simeon Ranch, part of Hearst Ranch.

Aramark at the ACC and Hearst Ranch have been partners since 2004.

The original story can be found here.