We recently made a donation to the San Luis Obispo Community Food Bank Coalition of premium diced beef. Here is an excerpt from the coverage of the donation by KCOY of Santa Maria, Ca:

“One of America’s most influential families is helping to feed thousands of hungry people right here on the central coast. Food Bank officials are are calling it unbelievable: the Hearst Corporation just filled the freezer at their warehouse in Paso Robles, Ca. with loads of premium meat…”

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Here is the story in its entirety:

A Helping Hand from the Hearst Corporation
Posted: Jan 11, 2010 11:13 PM PST Updated: Jan 11, 2010 11:13 PM PST

PASO ROBLES — One of America’s most influential families is helping to feed thousands of hungry people right here on the Central Coast.

Donations come to the Food Bank Coalition of San Luis Obispo County in all shapes and sizes.

All of them are appreciated, but one particular donation that was delivered Friday, carries more weight than most.

It is more than 3,000 pounds of high quality beef, courtesy of the Hearst Corporation.

“It’s grass fed beef,” said Brian Kenny of the Hearst Corporation. “It’s a premium diced beef from our steak cuts.”

Most everyone knows of the famed Hearst Castle in San Simeon, but what many do not realize, there is a working cattle ranch on “The Enchanted Hill”.

“We’ve been running this business about the same way since 1865,” said Kenny.

On Saturday, Steve Hearst flew to his family’s 82,000 acre ranch and spoke exclusively to Your Central Coast News.

“I think we do things a little bit the old fashioned way and enjoy just being here,” said Hearst.

Hearst explained how the massive meat donation came to be.

“We actually had put this together from all of the tails off of the filets and the rib eyes and the New Yorks and the sirloins and we cut them in cubes for a large order and froze them in 5 pound bags and the order was canceled,” said Hearst.

The Hearst Corporation did not want the order to go to waste.

Now, packages of Hearst premium meat are going to hungry families on the Central Coast.

“Protein is very expensive to buy and often in our food distributions it doesn’t include as much protein as we’d like,” said Carl Hansen, Executive Director of the Food Bank Coalition of San Luis Obispo County.

The real meat of this story is how many people the donation will feed.

“Certainly when you hear someone is going to get 10,000 meals out of your donation in these kind of times, it’s a good feeling,” said Hearst. “It’s a great feeling to give something back.”