Whole Foods Market recently launched its first national advertising campaign. The campaign, entitled “Values Matter” prominently features Hearst Ranch and is intended to shed light on the quality of and the philosophy behind the products sourced and sold by Whole Foods Market, the world’s leading retailer of natural and organic foods.

Here is the 30-second spot featuring Hearst Ranch:

The “Values Matter” spots are running during marquee events like Major League Baseball Postseason games, the World Series, and National League Football games.

Here is a two minute version of the Hearst Ranch:

The entire “Values Matter” playlist can be found here: