Brands and Branding
The word “brand” and the phrase “branding” have passed into modern business parlance to mean the process of differentiating one’s products and building the value proposition and market space for their product enterprise. In the ranching business, branding is the act of permanently identifying your herd. Although new methods of identification, like EID and RFID, are making their way into the industry, branding remains an essential and annual process. As Cliff eloquently explained to me recently:
“It’s a heck of a lot easier to rustle someone’s cattle when they are not branded.”
The Hearst Ranch Brand