Since 1865, the Hearst family has raised cattle on 150,000 acres of rich sustainable native grasslands on California’s Central Coast.
At the Hearst Ranches it’s always been our practice to treat the animals with great care. Our cattle live a completely natural existence as foragers and grazers. Grazing enhances a complex and balanced mosaic of native grasslands, which in turn maintains the vigor and distribution of these habitats, ensuring a sustainable food system. Well-managed grazing is one of the primary reasons for the excellent condition of the coastal prairie and native grasslands along the inland terraces. It keeps cattle on the range, fertilizes the land naturally, sustains a seasonal rhythm to the ranches and produces a remarkable meat whose flavor is the authentic taste of the American West.
At the Hearst Ranches it’s always been our practice to treat the animals with great care. Our cattle live a completely natural existence as foragers and grazers. Grazing enhances a complex and balanced mosaic of native grasslands, which in turn maintains the vigor and distribution of these habitats, ensuring a sustainable food system.
Well-managed grazing is one of the primary reasons for the excellent condition of the coastal prairie and native grasslands along the inland terraces. It keeps cattle on the range, fertilizes the land naturally, sustains a seasonal rhythm to the ranches and produces a remarkable meat whose flavor is the authentic taste of the American West.
Hearst Ranch Beef is our signature product – 100% grass-fed and completely hormone-and-antibiotic free – produced since 1865 on the Hearst Ranches. Our cattle are always free-ranging and all-natural, raised on native rangeland and pastures on our two California Central Coast properties – the 83,000-acre Hearst Ranch in San Simeon and the 73,000-acre Jack Ranch in Cholame.

Central Coast

Land and Legacy
Over 150 years and 150,000 acres of rich, sustainable grasslands on California's Central Coast. 

Piedra Blanca - The San Simeon Ranch

Purchased by George Hearst in 1865, the Piedra Blanca Rancho spans over 83,000 acres of land, and is home to La Cuesta Encantada, known today as Hearst Castle.
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Cholame Rancho - The Jack Ranch

Acquired by Hearst Corporation in 1965, the Jack Ranch, named to honor the Jack family, has a rich and storied history dating back to 1869. The Jack Ranch now spans 73,000 acres and is home to a well-managed, free-range 2,500-head cowherd that integrates seamlessly with San Simeon's 1,000-head cowherd.  
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Heart and soul

Cowboys and Cattle
Skilled and insightful, our cowboys keep our cattle healthy and our ranches operating smoothly year-round.
Image of Cowboy and two horses

People

At our ranches, cowboys make up the backbone of our team. They are our eyes and ears on the ground, protecting both our cattle and our ranch.
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A Year at the Ranch

Active year round, there is never a dull moment at the ranch. Each season brings its own responsibilities that are handled on time and efficiently. 
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Cowboy on horse herding cattle

Publication

Hearst Ranch:
Family, Land and Legacy
Foreword by Stephen T. Hearst
Text by Victoria Kastner
Hearst Ranch: Family, Land and Legacy offers an exclusive behind-the-scenes tour of the vast and stunningly beautiful cattle ranch that surrounds Hearst Castle. It also explores the Hearst family's private residences on the ranch for the first time, and features dramatic scenes of the Hearst cowboys in action today.
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Contact
P.O. Box 66, San Simeon, CA 93452

Phone: 805-927-4611

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