Steve Hearst discusses conservation of the 83,000-acre Hearst Ranch, forever protected with a perpetual conservation easement held by the California Rangeland Trust. The Hearst Ranches consist of two properties on California’s Central Coast – the Hearst Ranch in San Simeon and the 73,000-acre Jack Ranch in Cholame. Also addressed in this video is the Hearst Ranches’ grass-fed beef operation – which provides more than 1,000 head of grass-fed-and-finished cattle each year to Whole Foods Market, and the 280-megawatt California Flats solar project on the Jack Ranch. This video produced with assistance from California Rangeland Trust, Farm League, Kellen Keene, and GoWest Marketing.

Watch what responsible ranching looks like. Flavor and tenderness are only part of the story when it comes to beef. We take it further with animal-welfare standards that apply to all the fresh beef we sell. Check it out.

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Values Matter TV Commercial: Meat | Values Matter | Whole Foods Market
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Stephen Hearst of Hearst Ranch fires up the grill and demonstrates the
best way to taste the exceptional quality and outstanding flavor of grass
fed beef.

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About Whole Foods:
Who are we? Well, we seek out the finest natural and organic foods available, maintain the strictest quality standards in the industry, and have an unshakeable commitment to sustainable agriculture. Add to that the excitement and fun we bring to shopping for groceries, and you start to get a sense of what we're all about. Oh yeah, we're a mission-driven company too. 

Connect with Whole Foods Online:
Visit the Whole Foods WEBSITE: http://bit.ly/18gKv7J
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Follow Whole Foods on TWITTER: http://bit.ly/15eklAG

Grilling Grass-fed Beef | Local Love 101 | Whole Foods Market
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Nestled on the coast of central California next to the famous Hearst Castle, Hearst Ranch combines pristine grassland and true cowboy heritage to raise premium quality all-natural, grass fed beef.

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About Whole Foods:
Who are we? Well, we seek out the finest natural and organic foods available, maintain the strictest quality standards in the industry, and have an unshakeable commitment to sustainable agriculture. Add to that the excitement and fun we bring to shopping for groceries, and you start to get a sense of what we're all about. Oh yeah, we're a mission-driven company too. 

Connect with Whole Foods Online:
Visit the Whole Foods WEBSITE: http://bit.ly/18gKv7J
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Follow Whole Foods on TWITTER: http://bit.ly/15eklAG

Grass-fed Beef | Love Local | Whole Foods Market
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Grass fed beef from the pristine Hearst Ranch in central California is coming to your local Whole Foods Market for a limited time only. This premium quality beef is only available once a year and it is truly worth the wait. Your chance to try real beef, the way nature intended starts Memorial Day and ends on Labor Day.

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About Whole Foods:
Who are we? Well, we seek out the finest natural and organic foods available, maintain the strictest quality standards in the industry, and have an unshakeable commitment to sustainable agriculture. Add to that the excitement and fun we bring to shopping for groceries, and you start to get a sense of what we're all about. Oh yeah, we're a mission-driven company too. 

Connect with Whole Foods Online:
Visit the Whole Foods WEBSITE: http://bit.ly/18gKv7J
Like Whole Foods on FACEBOOK: http://on.fb.me/179cxqt
Follow Whole Foods on TWITTER: http://bit.ly/15eklAG

Hearst Ranch Beef Trailer | Meet the Ranchers | Whole Foods Market
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Hearst Ranch Winery in Paso Robles, California brings its legacy of quality to Whole Foods Market with a custom blended wine.

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About Whole Foods:
Who are we? Well, we seek out the finest natural and organic foods available, maintain the strictest quality standards in the industry, and have an unshakeable commitment to sustainable agriculture. Add to that the excitement and fun we bring to shopping for groceries, and you start to get a sense of what we're all about. Oh yeah, we're a mission-driven company too. 

Connect with Whole Foods Online:
Visit the Whole Foods WEBSITE: http://bit.ly/18gKv7J
Like Whole Foods on FACEBOOK: http://on.fb.me/179cxqt
Follow Whole Foods on TWITTER: http://bit.ly/15eklAG

Blends | Love Local | Whole Foods Market
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The 280-megawatt California Flats solar project, owned by Capital Dynamics, on the Hearst-owned Jack Ranch in Cholame, CA is now under construction. When in commercial operation (expected late 2018), the project will produce enough clean, renewable energy to serve the equivalent of 100,000 homes.

The elaborate home of the late media mogul William Randolph Hearst is one of the most famous locations in America. Look out the windows of the spectacular castle and you overlook Hearst Ranch. The historic ranch dates back to the 19th century when the extensive cattle operation began on an old Mexican land grant.